2017 Campaign Event

November - Shell Traffic Games 2017

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The Singapore Road Safety Council together with the Traffic Police, held the 37th Shell Traffic Games (STG) prize-giving ceremony at the Road Safety Community Park on 13 November 2017. Sponsored by Shell, the training programme is a culmination of a year-long series of traffic games involving the participation of students from primary schools in Singapore. The guest of honour was Associate Professor Muhammad Faishal Ibrahim, Senior Parliamentary Secretary, Ministry of Education & Ministry of Social and Family Development.

In his speech, Prof Faishal commended the use of technology by SRSC and TP in training children at the Road Safety Community Park. Mobile applications are now used to teach children about road safety within the park premises. The children are trained through the use of virtual reality (VR) technology at the park, with VR content entitled “IM Road Safety Savvy” providing an immersive experience to learn about road safety. All these are aimed at educating our young on practising safe measures when they use the road.

To further complement these initiatives, the SRSC has collaborated with students from Nanyang Polytechnic’s School of Interactive and Digital Media to develop three new animation videos to educate children on key road safety practices: the kerb drill; looking out for blind spots; and the dangers of crossing the road while distracted. Sponsored by Shell, the video animation series uses the SRSC’s mascot, Mr Zebra, as the main character, dishing out road safety advisories. The videos would be screened at road safety talks in schools, and also uploaded onto Facebook and YouTube to reach out to a larger audience. The first in the series was launched during the STG prize-giving ceremony.

Prof Faisal presented the prizes to the winning schools, as well as tokens of appreciation to sponsors and Nanyang Polytechnic’s lecturer and students. The winner of STG 2017 was Yumin Primary School, the runner-up was Xishan Primary School and Chongzheng Primary School came in third.

SRSC hopes the children benefited from participating in the Traffic Games and that the knowledge they acquired would enable them to be more safety-conscious and practise road safety when using the roads.

Singapore Road Safety Awards 2017

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The Singapore Road Safety Awards (SRSA) were given out at the Singapore Road Safety Council (SRSC) Fund Raising Gala Dinner on 21 October 2017. This year, there were more participants across all the categories. Nine champion awards were given out to the winners by the guest of honour, Minister for Home Affairs and Law Mr K Shanmugam, while the 14 merit awards were given out to the winners by the Commander of Traffic Police (TP), Senior Assistant Commissioner of Police Sam Tee.

This was the first time that awards were given under the Safe Rider and the Most Improved Rider categories as SRSC endeavours to encourage more companies that employ motorcyclists for delivery jobs to participate in the awards. With their participation, SRSC hopes more companies with motorcycle fleets will take an active interest in improving and boosting their motorcycle fleet safety records.

SRSC has managed to secure a five-year sponsorship for the SRSA champion awards, with a memorandum of understanding signed with the Automobile Association of Singapore (AA Singapore) and two of its subsidiaries, the AAS Academy Pte Ltd and AA-SPCS Service Pte Ltd (AA-SPCS). Winning companies and individuals will receive training vouchers and/or cash from the Academy or AASPCS. SRSC hopes that these awards will further encourage companies and drivers to improve their road safety records.


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This year, the Singapore Road Safety Council (SRSC) organised its Fundraising Gala Dinner jointly with the Automobile Association of Singapore (AA Singapore), which celebrated its 110th anniversary in Singapore. The combined event was held on 21 October 2017 at the Marina Bay Sands Jasmine Ballroom, and graced by the Minister for Home Affairs and Law, Mr K Shanmugam.

Established in 1907, AA Singapore is a leading motoring association in Singapore. AA Singapore has been a strong partner of SRSC since its inception, as both hold the common vision of promoting safer road use in Singapore. The theme of this year’s gala dinner celebrations was “Towards Safer Roads in Singapore”.

At the dinner, Mr Shanmugam spoke of the need to leverage technology to provide more effective means of training for road users on road safety, the importance of strengthening partnership with industrial stakeholders, and building a culture of gracious driving. Subsequently, a road safety video, the first in a series of five videos, was launched by the minister. The road safety video, which targets pedestrians, employs humour to bring across road safety messages in an entertaining and engaging way. The video has been uploaded onto social media such as Facebook and YouTube to reach out to a larger audience.

Tokens of appreciation were given to SRSC sponsors and donors, and the champion awards for the Singapore Road Safety Awards 2017 presented to the recipients/ winners during the dinner. This was followed by the cake-cutting ceremony in celebration of AA Singapore’s 110th anniversary. As the final highlight of the evening’s programme, Mr Shanmugam signed on a pledge board, together with SRSC Chairman Bernard Tay and senior representatives from the Traffic Police and Land Transport Authority.

Guests were entertained by Ms Oscar Ng’s sand art performance, themed “Towards Safer Roads in Singapore”, as well as by local singing duo MXGX, who charmed the guests with their soothing selection of songs for the night. Last but not least, the Singapore Police Quintet ended the night with their popular Latino repertoire.

August - Singapore Ride Safe 2017


The Singapore Ride Safe Campaign was held in conjunction with the Singapore Bike Show 2017 at the Singapore Expo Hall 5 from 19 to 20 August 2017. The Traffic Police and the Singapore Road Safety Council collaborated with the organisers to launch the campaign on 19 August 2017. Mr Amrin Amin, Parliamentary Secretary for Home Affairs and Health, was invited as the guest of honour.

The theme of the campaign was “Gear Up, Ride Safe”. It was an extension of last year’s efforts to remind the motorcyclist community about two major aspects of safe riding on the road. “Gear Up” encouraged motorcyclists to wear protective riding gear and apparel such as jackets, covered shoes and gloves, which could minimise injuries in case of accidents. “Ride Safe” encouraged good riding habits such as maintaining safe braking distances, not weaving in and out of traffic, steering clear of blind spots of larger vehicles and using designated rain shelters when it rains.

Local football personalities like Fandi Ahmad, Nazri Nasir, Lionel Lewis, Noh Alam Shah, S. Subramani and Aleksandar Duric were the ambassadors for this year’s outreach. Together with Fandi’s wife, children and a few models, our local soccer heroes catwalked across the stage in stylish motorcyclist safety gear and apparel, much to the delight of the audience, who eagerly took photographs with them.

Mr Amrin also flagged off a convoy of hundreds of motorcycles with riders from all walks of life. Some were nominated by their companies to show support for this campaign. Delivery companies, fast-food outlets and the three driving schools were some of the companies represented at the event. Instructors from the ComfortDelGro Driving Centre also demonstrated safe riding techniques and the proper gear to wear for both riders and pillion riders when riding on the roads.

The Ride Safe Campaign continued to reach out to delivery companies this year, urging them to equip their riders with protective riding gear and apparel, and encourage them to practise good RoadSense. Banners carrying the campaign message were put up on lamp posts and overhead bridges island-wide, to remind all motorcyclists to always ride safely

May - Singapore Road Safety Month 2017


The Singapore Road Safety Month (SRSM) 2017 was launched at Nex shopping mall’s level 1 atrium on 26 May 2017. The event, which promotes road safety awareness among vulnerable groups of road users, ran from 24 to 28 May 2017. Mr Amrin Amin, Parliamentary Secretary for Home Affairs and Health, was the guest of honour at the launch. The event was organised by the Singapore Road Safety Council (SRSC), in collaboration with the Traffic Police (TP), Land Transport Authority (LTA), People’s Association, Ministry of Education, Info-communications Media Development Authority (IMDA) and the Automobile Association of Singapore. In its fifth year, the SRSM continued to focus on educating and reminding road users, such as motorcyclists and children, about the dos and don’ts when using the roads. Apart from a road safety exhibition mounted by the Council and its partners, the campaign emphasised the importance of developing good RoadSense through various games and virtual reality (VR) trial booths.


TP and SRSC, in partnership with the IMDA, Samsung and Harley Davidson, came up with three VR immersive experiences to help educate young pedestrians, drivers and motorcyclists on road safety – “IM Road Safety Savvy”, “Eyes on the Road” and “Road Sensibility”. The “IM Road Safety Savvy” experience developed by the IMDA uses the VR experience and interactive games to educate children on how to cross the roads safely, by correctly using pedestrian crossings and avoiding crossing in front of or behind large vehicles where drivers may not see them. The use of virtual reality offers a safe and controlled alternative for children to learn road safety measures. The “Road Sensibility” and “Eyes on the Road” VR experiences target motorcyclists and motorists respectively. “Road Sensibility” guides motorcyclists in practising safe riding behaviour, while “Eyes on the Road” gives motorists a first-hand experience of the possible scenarios that could take place if they are distracted while driving on the roads. SRSC hopes that the use of new technology to conduct road safety education can enhance the learning experience for the public and give them a better sense of what could happen in real life, if they are not careful on the roads.

March - Safer Roads Campaign 2017


The Singapore Road Safety Council (SRSC) and the Traffic Police (TP) – together with partners, the Singapore Kindness Movement (SKM) and the Land Transport Authority (LTA) – launched the Safer Roads Campaign 2017, themed “Choose Graciousness”, at Our Tampines Hub on Tuesday, 21 March 2017. The event was graced by Mr Amrin Amin, Parliamentary Secretary for Home Affairs.

The Campaign called upon road users to practise good RoadSense and “Choose Graciousness” when using the roads to ensure a safer and pleasant experience for all. A series of themed videos and banners with road safety messages were co-produced by the four organisers to reach out to targeted road users. The videos were rolled out on social media platforms like SKM and the Use Your RoadSense Facebook pages, while the banners were placed on lamp posts at selected hot spots islandwide.

The videos and banners targeted road user groups, urging them to adopt safe driving/riding habits. The collaterals focused on advising motorists, cyclists and pedestrians to choose gracious and considerate acts while on the roads to safeguard lives.

SRSC and TP, together with its close partners, hope that these initiatives would promote more graciousness on the roads. This will help to create a safer road culture in Singapore.