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Singapore Road Safety Council

Social Media Campaigns

Explore these road safety social media campaigns to learn good habits for all road users.

Last updated on 8 September 2026

Collaboration with Nanyang Polytechnic (NYP)

How many have you checked?

Road safety checklist for pedestrians with four tips next to green check marks and a cartoon zebra on the right.

Can you relate yourself to any of these road users?

A comic-style poster titled "Which Road User Are You?" with characters, each labeled with different road behavior and quotes.

Spot the good and bad road safety habits.

A busy urban street scene with buildings, pedestrians, vehicles, and cyclists using the road and sidewalks.

Change my mind? Make the right move.

A zebra mascot with a yellow shirt holds a mug at a desk with a sign stating, "Going above the speed limit does not boost your status. Change my mind."
A cartoon zebra at a table holds a cup; a sign reads "Riding without a helmet does not make you invincible, Change my mind?"
A cartoon zebra wearing a yellow shirt stands behind a table with a sign reading "Not using the pedestrian crossing does not make you a cool rebel. Change my mind."
Cartoon zebra in a yellow shirt holds a cup at a table with a sign saying "Cycling on pedestrian paths does not make you superior."

What you think may not always be right – Make the right move.

A zebra mascot in a yellow shirt is shown, first with "Keeping to the speed limit," then "Pulling a 'fast and furious Tokyo drift'."
A zebra mascot in a yellow vest on the left, beside messages about using pedestrian crossings versus jaywalking.
A mascot zebra wearing a yellow shirt with a triangle, paired with safety messages about helmet use when riding a motorbike.
A mascot zebra wearing a yellow shirt with safety instructions for cyclists: dismounting and speed cycling across the road.

Let’s help each other get home safe by practicing good road safety habits and watching out for one another on the roads.

Text on the image reads: "Safety always comes first. Do not beat the red light at all times. Let's get home safe."
Text reads: "Safety always comes first. Do not use your mobile devices while driving. Let's get home safe."
Safety sign reads: "Safety always comes first. Don't jaywalk even if it's convenient. Let's get home safe."
Text reads: "Safety always comes first. Slow down when cycling at pedestrian crossings. Let’s get home safe."

Keep a clear mind and stay alert.

A cartoon zebra wearing a yellow shirt with a road sign and the text "Think Safety. Drive Safely."

Watch out for others.

A cartoon zebra wearing a yellow shirt stands next to the text "SAVE LIVES BY DRIVING SAFELY" and a winding road graphic.

Did you know that the number of red-light running accidents in 2023 had decreased by 18.2% as compared to 2022.

Cartoon zebra next to text: "Every red light is a stop sign for safety. Please stop at red light."

Plan your route.

Cartoon zebra wearing a green shirt and blue skirt beside text "One road, many journeys: Let's make them all safe."

Be patient.

A zebra mascot in a blue shirt stands beside text advising to check for traffic and ensure vehicles have stopped before crossing.

Every road user has a role to play in ensuring that our roads stay safe.

A zebra wearing glasses and a hat stands beside text about pedestrian safety with a road illustration above.

Nothing is more interesting than looking out for incoming vehicles.

A cartoon zebra in a blue shirt and hat stands beside text saying "KEEP YOUR PHONE AND STAY UNDISTRACTED".

Do you know the kerb drill?

A cartoon zebra in a pink outfit stands next to a curved road with the text "Remember Your Kerb Drill."

Be kind to others.

Animated zebra with a raised hand, wearing a yellow shirt with a caution sign; text reads "Be Alert and Gracious to Avoid Accidents."

Being gracious is a great virtue.

A zebra mascot in a green shirt and blue skirt stands next to the text "Be Kind; Share the Roads."

Reach your destination safely!

Illustration of a zebra wearing a green shirt near a winding road and text that reads "Drive safely. Arrive safely."

Don’t treat your life as a game.

Cartoon zebra in a yellow shirt beside text: "Beating the red light is not a game. Drive safely."

Never exchange safety for convenience.

A zebra wearing a dress, hat, and glasses stands near text saying "Jaywalking is a shortcut to danger. Use the designated pedestrian crossing."

Protect your child and loved ones.

A cartoon zebra wearing a blue shirt stands next to a curved road and text saying "Hold your child's hand when crossing the road."